Heather Peterson discusses the transition points she’s faced as a designer CEO and the evolution of her self-concept. She shares her thoughts on the value of having a coach by her side, the challenges she had to navigate as she grew her team, and what’s coming next for her as she continues to up-level her practice.

Hear how to create space for all of your desires to coexist in harmony, and how to begin challenging your assumption that there can’t be room for everything you want to achieve.

Molly Schoneveld is a brand strategist, publicist, and the founder of The Storied Group: a luxury PR firm that specializes in representing designers and creative entrepreneurs. She’s here to shed light on what PR can look like for interior designers and how to include it as part of the long game of your business.

Hear why I urge you to imagine best-case scenarios, what happens when you stay stuck in worst-case-scenario thought loops, and powerful questions that will help you give best-case scenarios at least the same amount of airtime that you give worst-case scenarios.

I show you why ROE is the new ROI and how examining your ROE could provide better returns and value for you, your business, and your clients. I’m sharing examples of how this practice applies to anything in your business, whether client-facing or on the back end, and how to become cognizant of where your energy is currently being spent so you can assess if it’s worth the return.

Learn the magic of using a 90-day plan, and why creating a thriving interior design business you love becomes easier when you follow the 90-day planning process. I’m officially inviting you to schedule your 90 in 90 coaching intensive with me, and sharing what you can expect during our session together and the business growth you’ll see over the coming months.

I invite you to re-evaluate your expectations and consider lowering them if they’re preventing you from taking the action you say you want to. Hear how high expectations hinder your growth, progress, and success, and a process you can follow to begin embracing the idea of lower expectations for both you and your business.

Discover how transitions steal so much time in your day when you’re not aware of them, and my top tips for identifying and minimizing the transitions in your schedule. Hear why traditional time blocking doesn’t work effectively, what happens when you incorporate planning for transitions, and why practicing this will make planning more realistic and spacious.

Hear why you are required to grow as a business owner as your business expands. Whatever the next level looks like for you, I’m offering the three types of strategic thinking you must focus on to become a designer CEO, and how embracing these practices will get you where you want to go.

Discover how to measure true productivity in the most valuable way and how you can help your clients by working on your business. Learn about methods for measuring true productivity, the benefits of adopting a zoomed-out view of your business, and key strategies for increasing productivity effectively.

Join us as we dive into important aspects of the relationships between interior designers and builders. We explore how to navigate those tricky conversations when things go wrong and how to bring your process into the fold. Learn the importance of networking and curiosity and how to be a valuable collaborator for builders.

Discover why you sometimes have to say no to yourself, and instances from my own life and from my clients’ lives of when it’s appropriate to say no. Learn what to expect when you begin to say no to yourself, how to begin incorporating this practice into your life, and the one time you should never say no to yourself. 

Learn what thought errors are and how they might be showing up in your interior design business. I’m sharing the pitfalls of not challenging your thought errors, how to begin seeing your thought errors clearly, and why learning to redirect your thinking will help you create more of what you want in your life and business.

Listen in this week to hear why planning to fail is the secret to creating success faster with increased enjoyment along the way. I’m highlighting how we unwittingly make the pursuit of our goals more stressful than necessary, why we don’t want to dwell on the obstacles we might face, and how to incorporate failing into your success plan.

Join me this week to discover what becomes possible when you first zoom out to consider the bigger vision for your business, and then zoom back in to create a roadmap for the year. I’m showing you what future planning for your business looks like, and walking you through a variety of questions that will help you paint a picture of your business in 2024.

Join me this week to hear how identifying your two whys will guide everything you do and creates a thriving interior design business. I’m showing you the reason you need to consider why your business exists, both for you and your clients, and how clarifying your answers will keep you motivated during even the most challenging times.

Join me this week as I highlight the power of celebrating the close of 2023 and transitioning into 2024 with purpose and intention. Hear why celebration is a key skill you must cultivate, my top tips for being intentional about what would be meaningful for you in 2024, and four powerful questions that will guide you along this process.

Join me this week as I invite you to question what you need to give yourself permission on. Hear why answering this question honestly is critical, even if you’re not ready to act on it yet, why permission-giving is a mindset that requires practice, and how to create the kind of self-trust and plan that will allow you to do what you want, even if it feels uncomfortable at first.

This week, I’m sharing a business philosophy called One at a Time that will help you make progress with more ease. When it feels like so much should and could be done at any given moment, One at a Time is the secret to taking action, and can be applied across the board, no matter the task at hand or stage of business you’re currently in.