151. Client Trust, Social Media, and Authentic Marketing with Melissa Oholendt
How do you build trust with clients before they even start the inquiry process? For designers, this foundation often determines whether a project becomes a smooth collaboration or a series of stressful negotiations. I’m joined by Melissa Oholendt, founder of Oho Interiors and one of House Beautiful's 2025 Next Wave designers.
Melissa has mastered creating client relationships that run deep. Drawing from her background in photography and finance, she builds trust through strategic social media, intentional client processes, and what she calls “moments of delight.” Her firm specializes in highly custom luxury homes, but the real value she provides is helping clients feel truly known throughout the experience.
You’ll discover how showing behind-the-scenes parts of your work on Instagram builds credibility, why documenting client preferences can transform project outcomes, and how taking full accountability for mistakes can strengthen relationships. Melissa also shares how thoughtful touches in design create lasting connections with clients.
If you've been thinking about working with me one-on-one, be sure to get on the private coaching waitlist! Click here to learn more about Design to Thrive and secure your spot to be the first to know when availability opens up.
What You’ll Discover from this Episode:
How showing the technical, behind-the-scenes parts of your work increases client trust and perceived value.
Ways to build systematic processes that ensure clients feel seen, heard, and cared for throughout the project.
How “Don’t screw it up” and “Moments of delight” lists can help your team deliver consistently exceptional client experiences.
How taking full responsibility when mistakes happen can deepen client trust.
Why designing authentic processes that fit your business matters more than copying someone else’s “perfect” system.
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Unreasonable Hospitality by Will Guidara
Full Episode Transcript:
Desi Creswell: Hey designer, you're listening to episode 151. In this one, I'm sitting down with Melissa Oholendt, founder of Oho Interiors. We're going to dive into things like creating buying power and trust before a client even walks through your inquiry process, the role of social media in your business, how to create those moments of delight so that our clients are truly served, not just from a design perspective, but from a human perspective, and how she's customized her process to create client trust and be really authentic to the way she wants to run her business.
Melissa has so much to share as a designer and as a business owner, and I can't wait for you to listen to this conversation.
Welcome to The Interior Design Business CEO, the only show for designers who are ready to confidently run and grow their businesses without the stress and anxiety. If you're ready to develop a bigger vision for your interior design business, free up your time, and streamline your days for productivity and profit, you're in the right place.
I'm Desi Creswell, an award-winning interior designer and certified life and business coach. I help interior designers just like you stop feeling overwhelmed so they can build profitable businesses they love to run. Are you ready to confidently lead your business, clients, and projects? Let's go.
Hello designer, welcome back to the podcast. Today, I am very excited for our interview. We have another special guest. It is Melissa Oholendt of Oho Interiors. Welcome, Melissa. So glad to have you here. Can you say hello and let everyone know who you are?
Melissa Oholendt: Yes, I'm so happy to be here. Thank you for having me. My name is Melissa Oholendt, and I am the founder and design principal at Oho Interiors. We are based in Minnesota and Colorado, and we do highly custom luxury homes for our wonderful clients.
Desi: So you do have some very wonderful clients, and I'm sure we'll get into that and how you create those wonderful clients for your firm as we go. One of the things that I think is kind of fun here is you're going to share some really great things around developing relationships through your marketing, your selling, delivery. I've watched you over the years develop this, and we actually go pretty far back. I was trying to remember when that actually was in our personal timelines, but we originally met when you were teaching a photography course, and I think that this was when I was exploring blogging. I can't really remember, which is kind of indicative of how long ago that was.
So it's really cool to have you here as kind of like this full circle new iteration of ourselves, and just the amount that you've been able to accomplish with your firm and using your business skill set that you built in a previous business. I think that's one of the things that I think is so interesting is how we just continue to evolve as CEOs, and now you're a designer CEO, but all of that business strategy, ability to market your services has come with you into this business and I'm sure that has greatly influenced where you are today and you'll have so much to share with everyone who's listening.
Melissa: Yeah, absolutely. I feel like there's so much of our past histories and our, you know, the things that we learn along the ways that we really can involve in our business and can and should just because there's a skill set there for sure.
Desi: For sure. And I know one of the things we want to dive into is how creating this high level of trust with your buyer, your client. I'm sure that goes way back. And just how that high level of trust that you're able to create impacts the client experience and then also the outcomes that are happening in the business that you're such an example of. So we'll definitely talk about that too.
And you know what I just realized, you did not toot your own horn. You just got a huge, huge nod recently. I'm not going to let that pass us by. Hold on. We need to enter that into the bio that you were given. Share just what happened for you for everyone, so we can just celebrate before we dive in.
Melissa: Thank you for celebrating. I'm so bad at that. I'm sure all of us are, but I, we were, Oho was recently named one of House Beautiful's class of 2025 Next Wave designers, which was a huge honor, very, very unexpected, and something that we are still trying to figure out ways to celebrate because we're not great at celebrating. So thank you for letting me celebrate on your podcast with you.
Desi: Yes, congratulations. That is huge. And I do think that a huge part of that being that nomination and award is that you've done what we're talking about today, is create that client experience, is use your marketing skills through social media, etc., to create those wonderful projects, because you can be a wonderful designer. You can be very talented, and you have to have all the other pieces in order to create those eventual outcomes that are going to get you named in House Beautiful. So I'm glad we took a pause for that.
Melissa: Oh, thank you.
Desi: All right. So we talked a lot about this trust. I've been seeding that. Let's dive into it. Tell me a little bit more about how you and the firm at Oho start to create that trust with the client between you as the designer and you and the firm, even before they step into your inquiry process.
Melissa: Yeah, absolutely. So we, you know, and just to give you a little background too, as you alluded to, previous to having Oho and being a designer, I was a photographer for a decade and so that was, you know, obviously, someone's wedding day is one of the most intimate days of their entire lives, something that, you know, a lot of people pin a lot of hopes and dreams to. And so there, obviously, in that process, trying to kind of understand who these people were and really document who they were in a way that felt true to them. There is a trust-building process throughout kind of being a photographer.
And then, previous to that, I worked in finance, and we worked with high-net-worth individuals, and obviously, there's a lot of when there's a lot of money involved, there's also a lot of trust involved. And so this is something that has really been kind of instilled in me since the very beginning of my career.
And so at Oho, like from the very get-go, even when it was just me, I knew that was a crucial piece of the puzzle. And one of the only ways I think that in terms of having access to our clients before we know that they might be potential clients, really tends to be kind of our marketing and our advertising.
And for Oho, that really is based in a lot in Instagram. And so we have used Instagram in a way to really share who Oho is and who what we do, who we are, even just things about us personally that we want to kind of share as a trust-building exercise. And that wasn't, while I would love to claim that, like that was a really intentional thing that we were doing that from the get-go, just to build that trust. I would say that I probably could not have named that until we had a lot of people coming through our door.
And part of our, you know, our inquiry process is a phone call with me in which I kind of end the call by saying like, we know that this is a lot of money, and we want to be very mindful of that, and we know that from a trust perspective, we want to be building that trust with you. And time and time again, we would have people saying like, oh, I know exactly who you are. I trust you implicitly. I've watched you on Instagram for years. And so, probably after about the third or fourth person saying that, it started to kind of click in my brain that maybe what we were doing on Instagram actually really was building that trust.
It was allowing people to see who we are and what we do, and our personalities. And so they came into our inquiry process with an implicit trust because they already just understood who we were and the things that we would do for them without us having to have that full explanation in an inquiry call. So there was just much less lift that we were having to do to get people through the door and immediately into that trust process with them. So that is one of the like beginning ways that we kind of bake it into there, into our process.
And then once we, once someone has signed on as a client, then we are very, very intentional. I mean, that first meeting, I think, you know, all of us probably, everyone listening has that moment where we're like, hey, I'm going to ask you about your bathroom habits, and hopefully you're going to feel like you can trust me enough to be really honest about those things.
And that is something that with the first meeting, we are laying the groundwork for that trust to be built and to be had and that intimacy to be there so that by the time we're, you know, entering into the design process in general that like that trust has been building the whole time along those months of getting to know them.
Desi: I love that. That's really important, I think. And I want to know, I want to rewind a little bit. Once you had the awareness that, you know, you're getting that feedback from clients who were on social going, yeah, we really understand what you do, who you are. We're enrolled. Once you saw that, how did that impact what you did with your social media strategy going forward?
Melissa: Yeah, that's a great question. We, I would say that we've always been fairly intentional about our social media, but we did fairly recently, within the last six months, bring on someone to help kind of take our socials to the next level. And so part of the discussions that we have been having internally, while, you know, like previous to that, it was just me doing all of our socials and me with the, you know, the contribution of the team, they would send me their videos and their photos from the week and so I would have those to kind of use as content.
But really the basis of it was me kind of just sharing my life and sharing the life of what we do every day in efforts to kind of, you know, make it make sense for people because I think there is a little bit in this industry, especially if you're not a part of the industry, there is a little bit of this kind of cloud of mystery and this, you know, curtain that really doesn't get pulled back much on what designers do and it's such highly technical work and there's so many things that we do that never see the light of day. Just, you know, even things such as like cabinetry red lining or like even red lining our own internal specs and things like that just like never see the light of day, just because we're just too busy heads down doing things.
And so one of the things that when we started getting that feedback, one of the things that I wanted to do is really kind of share those bits of the puzzle for people is to help them understand like, okay, when you see on your invoice, and part of this was a kind of a sales strategy too, but when you see this on your invoice that like, hey, we spent two hours red lining, internally red lining specs before they were delivered to your contractor. Like, now you kind of understand what I was doing or what we were doing because I'm showing you on social media the process of us doing that.
And so we just kind of took a little bit of what we were doing and leaned in a little bit more to sharing a little bit more, to making sure that we were documenting the things that felt like, you know, traditionally they were kind of maybe labeled boring parts of the of the process, things that were like, our clients don't care that we're, you know, red lining things or that we are like out at the appliance store shopping for the like very particular dishwasher drawer that they want. Like they don't care about those things. But actually, I think they do.
I think that they want to see that those things are happening because I think it helps them understand and provides a level of value to what we do. In fact, I had a client say to me the other day that, like, I had no idea how many decisions went into a single room, but now I see it because now you share it on social media. And so I think our strategy really became a level of just sharing more and leaning in more to the daily processes of the stuff that we do just every day, and we've seen a lot of fruit from that. So.
Desi: Yeah, and I think one of the things I'm thinking about as you talk is there's a level of comfort that's established with you do a lot of video, which I think is amazing, and seeing sort of this congruency between who you are in real life and, and of course, this is like not you on a Saturday afternoon. But which I mean, I don't know, I haven't been to your house on a Saturday afternoon, but I'm guessing it's a little different than what you show on Instagram.
Melissa: It might be more leggings. Yeah. Yeah.
Desi: All the leggings. But I think there is that fluid nature of, okay, I get to know Melissa and the team through social media. And then when I meet her in person or over a Zoom call or talk to her on the phone, there is that same tone of voice. There is the same appearance. There's that kind of what you see is what you get. That's a really plain way to put it, but I think that really puts people at ease and there's no surprise there, which I know is another part of what you really pride yourselves on in the whole design process is helping people understand what to expect and then following through on your word, which I think would be a great segue into talking a little bit more about process because you've built this incredible level of trust through a digital platform essentially.
Now what? How do you keep that trust going and help that then inform what the process of working with you in this intimate capacity really be seamless and fruitful for everyone?
Melissa: Yeah. Yeah. So we have built out quite a bit of kind of internal, I want to call them safeguards. That's probably not the appropriate term, but we want to make sure that when our clients tell us something that they don't have to repeat themselves. And that is, you know, that is it's such a small thing and it's probably going to be different firm to firm. And inevitably, our clients are going to repeat themselves. It's just, you know, we're going to forget things and they'll have to be like, oh, I told I told you this one thing.
But we try to do some safeguards just to make sure that our clients always feel really seen and heard and that is something that is hugely, I mean, we talk about it all the time internally, ways that we can make them, you know, feel seen and heard because there is an implicit kind of like from a psychology perspective, there's an implicit trust when you feel known by someone, you immediately trust them unless they do something to break your trust, which we can talk about.
So we have built in these internal processes to make sure that we systemize how we are approaching our processes and our client projects to make sure that we're providing kind of an equilibrium of service across the board for every project. So it's not like, well, this team's really good at remembering, but this team really isn't good at remembering. Like we try to really systemize that.
And so one of the ways that we have been able to do that is that in our Asana, Asana is the program that we use to kind of project manage every project that we have. So in Asana, each project has kind of a separate project for I'm going to say project 14 times here, but within Asana, we have kind of different columns for each project.
And one of our project dashboard columns has an item in it that is called "Don't screw it up." Actually, there's two. There's one that is called "Don't screw it up" and then there's another one that is called "Moments of Delight." And so our "Don't screw it up" task really becomes this living element of each project in which we take information starting from the questionnaire that they fill out with us, and we pull things out of there that are like, okay, say they say that they hate the color blue. I don't know a single person who hates the color blue, but we're just going to use that as an example. But they hate the color blue, or they, their grandmother really loved floral wallpaper, so they hate it or they love it.
So things that they, information that they kind of give to us, even from the very basis of their questionnaire. And then that continues, that list continues to grow throughout every single meeting with them that we take those kind of bits of information that they drop for us because inevitably you're going to show them a bridge faucet and they're like, oh gosh, I hate having to use two handles, like a handle to turn on hot and a handle to turn on cold. I really just prefer, you know, one handle for the convenience of it, making sure that we're documenting those things so that by the time we get to design, we are so flushed out on in terms of like what they do and don't want that we can really curate our selections to things that they've already shared with us through the process.
Then our moments of delight little task really comes from the book Unreasonable Hospitality.
Desi: Oh, I loved that book.
Melissa: It is a game-changer.
Desi: Sorry to interrupt, but I just have to say everyone should go read it.
Melissa: 100%. Read it, read it every year. I listen to it every year on Audible because I like every time I pick up new nuggets, but Unreasonable Hospitality by Will Guidara is a game changer of a book and that was introduced to me by my friend Tiffany, who told this beautiful story, which I'll kind of go into in a minute, but she had in reading that book, one of Will's kind of foundational thing is providing moments of delight to our clients and being able to take the information that we already know about them, that they share with us willingly and turn that into something that they really feel known by.
And so we will document, you know, like opportunities for this. For example, we have a client right now who her and her husband love board games. Like our first meeting at their house, they have an entire wall, like an entire built-in, that is just full of board games. And so that feels like one of those like very integral and they like, you know, instead of having book club nights, they have board game nights. Like it's so charming and wonderful.
So this feels like one of those things that if we are at the end of the project and hopefully she's not listening to this podcast because she's going to get a sneak peek of her end of project gift, but at the end of a project, it's like if we can provide them with something that really makes them feel known, and obviously we're trying to do that throughout the entire process of a project, but we can take this little bit of information from them of like they love board games and we can go have a board game created that's specific to their family and gift it to them at the end of the project. Like how insane of a like just a beautiful moment is that for them in terms of like, we feel seen and heard, and our designers even noticed that we, you know, love board games and really went out of their way to create something for us.
And we can trickle this down in our projects like multiple ways. You know, for example, we have a client who her and her husband met at Notre Dame. And so we took the colors, you know, the colors of Notre Dame and we involved those colors into the tile work of their powder bathroom to say and then when we presented that project to them, it was calling that out of saying like, hey, we picked these tile colors because they are a nod to where you guys met on the Notre Dame campus and having that moment of them being like, oh, this is something that's so custom to who we are and something that also can provide a conversation point for them in their own homes. It really breeds that level of trust with our clients.
And so that moments of delight category is really meant for those moments that things that feel really crucial for us to remember and involve in their project in one way or another.
Desi: I love that. And I also think you're hitting on an important point of storytelling in your design process and your design presentations, because I do think, you know, we don't have to think about this as another huge thing that you have to go conquer. Now I've got to go figure out moments of delight in my business. I do think a lot of designers are having these thought processes when they're selecting things, but aren't necessarily communicating it or thinking about how they tell the story to get the emotional resonance for the client to buy into it and enter into the story with you. So I just want to call that out as a piece there of you're probably doing this already to some extent. So it's like turning up the dial, and I love all those examples.
You also said let's talk about what happens when things go wrong, right? Because you're doing all this work to delight them, to build the trust, have that strong connection with the client. And we also know that things do go wrong. We're humans, we miss the mark sometimes. So could you give an example of something that's happened and how you've navigated it, or if you have just a general philosophy around how to address when things go a little bit sideways?
Melissa: Yeah. Yeah, I can give a, I can give a real-life example to that. And just like you said, we are human, and these projects, I mean, if we think about the amount of hands that touch these projects, it's, I mean, it's immense. The fact that more things don't go wrong with each project is kind of a miracle, honestly.
So one of the situations that we encountered recently, where this really kind of got put to the test a little bit, is we did a beautiful project in Rochester. It was mostly furniture, but there were some construction finishes that we did. We installed like a full built-in, and we did a little bit obviously of painting and kind of electrical work here. But what we did is that the client had a gorgeous antique table, and it had, I mean, it was so beautiful. It had something like 14 leaves, so it could go from like tiny to an immense, a huge table. And so we were picking chairs that should go with this table, this existing table.
And one of the misses that we had on us is that we picked a finish for the chairs, but we no one ever double-checked that the chair finish matched or coordinated nicely with the existing table. So we ended up ordering chairs. We installed the chairs, well, actually, we did an install, the chairs were not in yet. And so we did an install, a whole photo shoot. We brought, you know, sub-chairs so that we could do a photo shoot for it. So the client saw a version of chairs and saw the, you know, the custom cushions that we had made for them, but we ended up taking those chairs that we used for the photo shoot back.
So then their chairs were delivered, and we get a very nice email from our client that's like, "Hey guys, I wanted to check in because the finish on the chairs just seems very gray. And maybe it's intentional, and maybe it's just I need to get used to it, and I'm so used to seeing the other chairs that you had in the space, but it just seems really gray." And she sent a photo, and I will tell you, the minute I saw the photo, I, like my throat dropped into my stomach because I was like, something's wrong here.
So of course, we went through our internal due diligence of checking like, okay, was this the correct finish? Did the vendor send the wrong finish? The chairs basically were picked up from our warehouse and dropped at the client's house. So we never really even got eyes on them like us fully to begin with. And so we just had this moment of like, where was the disconnect?
Well, we found out that the disconnect was with us. We never double-checked that the finish coordinated with the table. And so that could have been after this beautiful, wonderful project that went off without like any major hitches. We had this situation where we could have told the client like, "Hey, nope, those are the chairs. Like it is what it is." And like we went through the kind of the whole process of what it would take to return them and all the things, and of course, chairs were not returnable. And so, you know, we had this thing, they were custom made and they were it was a whole thing.
And so we had kind of an internal moment where we were like, this project went beautifully. This client is a wonderful client. We could say to them like, "Hey, yeah, this was a miss. Like here's going to be the cost to replace," or we take full responsibility for that because it was our miss and it was something that we should have double checked and we bear the burden of the full cost of replacement and to get rid of the chairs and all of the costs that are going to be incurred with the, you know, delivery and pickup and all of those things of the chairs.
And of course, for us, like doing the right thing is the obvious thing. And so we told the client, "We will cover all of this. Like we will give you a set of like our office set of chairs if you need," because of course, this happened over the holidays as well. We were like, we will give you our office set of chairs if you need a set of chairs to get you through the holidays.
Like and so we handled it the way in that felt like the best way to not lose the client trust, honestly, because we knew that if we served this client well, the likelihood that they would stay with us for their next renovation project was pretty high. Even if that wasn't the case, the right thing to do is really to serve the client and to make sure that like we are covering our own mistakes financially.
And so we did the thing where it we needed to, we made a big mistake. We could have lost a lot of client trust there. And instead of, you know, kind of putting the burden back on the client, we chose to assume all the financial responsibility of that, and that really did affect our bottom line on that project significantly, but it was the right thing to do and the right thing to create, you know, keep that client trust for the next project. So.
Desi: Yeah, absolutely. I think often when we make a mistake or we're encountering someone else who's made a mistake, the way that they respond, that flavors everything to come. I think in general, we're all pretty understanding people that things do happen. And I think just even acknowledging or it goes back to that feeling seen of, yes, this was a mistake, and it's a really crummy mistake at a bad time of year, and we're sorry and we're going to make it right. As opposed to, you know, when you try and talk to somebody about maybe something that hasn't gone quite as you had hoped, and they try and negate your experience. That feels awful.
And so, you know, I'm thinking of your phrase of moments of delight even here. Of course, these aren't the moments of delight that we plan, and they probably wouldn't call it delightful either, but it's like, how do we turn that bag of lemons into the lemonade and have it be something that, you know, the relationship really can be stronger going forward because of how you navigated that situation.
Melissa: I think we've all encountered a situation with like a bigger vendor of some kind, or even things in our personal life. Like a bad experience with Airbnb or Uber or something, where you kind of feel like you have to fight to justify what you're asking for in return, and that sours the experience.
When you have to ask for someone to make it right for you, that kind of sours the experience and makes the trust just like a chink in the armor of the trust, which is for any project is going to be, you know, for us, thankfully that happened on the, I mean, thankfully, I don't know if that's the word the term, but it happened on the south end of the project. And so it was it was a pretty easy thing for us to say like the project went really swimmingly otherwise, and so we can step in and take care of this like we should because it's our responsibility. But not having them to have to ask for it feels like the best way to serve our clients is to immediately swoop in and overgive instead of having them be like, well, could you do this thing?
Before there is even an ask, we're going to come in and say we're going to make it right. We will do what needs to happen to make this right. That feels like the only way to save that chink in the armor of trust in that situation is to come in and overdeliver before they even have a moment to ask like for something in return.
Desi: For sure. And I think it ultimately feels best for you, too, in terms of the values that you want to be carrying out as a person and as a business.
Melissa: Yeah, for sure.
Desi: Well, thank you for sharing that. One of the things that I always hope to do through this podcast is really normalize the designer experience. I think, you know, we're all a bunch of perfectionists running around, right? Or I always like to say people with perfectionistic tendencies. It's not an identity. We can evolve. And we like to think that nothing will ever go wrong. And so I think it's good to just be like, yep, things go wrong, and we make it through, and we can be better business owners because of it. So I appreciate that honesty in sharing the story.
Melissa: Of course. To be really honest with you, and this is kind of my mission in life in general, is to add that level of vulnerability to things because truly, there are numerous ways in which we can lose our clients' trust throughout the process of a project, and, really, like you said, the only thing that saves that is how we respond. So.
Desi: Well, was there anything else that you wanted to share in terms of building client trust through process, through your marketing, through the way that you deliver that we didn't touch on that you think would be important to share?
Melissa: There's so many, I feel like all of us, and I did this, and I still find myself doing this at times. There's no systemized way for us to run our business, and so oftentimes we're kind of searching for what could be the best way and what are the different options. I think the biggest thing that I have found is that being true to who we are individually and being true to how we want our businesses to run and how we want to interact with our clients has to be the foundation of all of these decisions.
So if you were to look at, you know, the way Oho does things and be like, okay, I'm going to take every single bit of that process and put it into my client process. The likelihood that you would have, you know, immense success is pretty slim just because we have catered our process because we know our the archetype of our client so intimately, we know what our business, we want our business to look like, and we know how, honestly, we want our business to be run.
So those all of those things kind of inform all of those decisions. And I think that is the work that every designer needs to be doing on their side, just to make sure like, I mean, maybe you do take little bits and pieces of other people's processes, just make sure that they feel like they are a natural fit for who you are authentically, because clients will sniff that out. We all can. We all can sniff out inauthenticity like bloodhounds, and so I would just encourage people to make sure that they're really doing things that are authentic to them.
Desi: Okay. Yes. Yes, yes, yes. That was where this whole summer series started, too was with an episode on there is no right way and so you've summed that up beautifully, as we're the last interview kind of rolling out of the Summer School, and so I couldn't have asked you to say that better. So thank you.
Melissa: Oh, good. Nailed it.
Desi: I love that. I've talked to so many designers who like make themselves wrong for not wanting to do it a particular way that they've been told is the right way, and so that was just a beautiful, beautiful summary of all of that through your own words. So thank you.
As we wrap up, I've been playing around a little bit with this question, and I'd love to hear what your thought is on it. What does success mean to you as a designer CEO?
Melissa: I've actually, I'm glad you asked this question. I've thought about this so, so much lately. I feel like for me personally, at this point in my business, and I think I'm always redefining what success looks like, but I think at this point, it really is freedom and the freedom to make the decision that may be not the one that feels like the most right in the moment, but saying like, hey, my daughter has back to school night on Friday and instead of, you know, working those extra three hours on a Friday afternoon, I'm going to peace out and I'm going to go spend time with my family and we're going to take her to ice cream afterwards and I'm going to get as much work done in that time as I can.
Having a running a successful business at this point for me means freedom because I have not always had that. I've I've had multiple years where it's felt like if I take three hours away from my business, it's going to fall apart or something's going to happen that, you know, an emergency is going to come up that I won't be able to address and then a contractor is going to make a decision on their own, which tends to not be my favorite thing in the world. So having success really for me comes down to, at this point, freedom for sure.
Desi: Yeah, totally. I love it. Well, thank you, Melissa. It's been amazing having you here. You've shared so many things that I imagine this is going to be one people need to I was about to say rewind. Okay. Yeah. Hit the backward little circle back 30, back 30. Wait, what did she say? Okay.
Melissa: I love that.
Desi: All right. Aside from listening to this episode again, where can people find you online?
Melissa: Yeah, we are very prevalent online. So you can find us on Instagram at Oho Interiors. That is probably the best place, or on our website at ohointeriors.com.
Desi: All right. Everybody, go check her out. And I'll be back next week with a brand new episode. I'll be kind of giving the round out of the CEO Summer School series. So make sure you're subscribed to the show so that you're here for that. And until then, I'm wishing you a beautiful week.
Thanks for joining me for this week's episode of The Interior Design Business CEO. If you want more tips, tools and strategies visit DesiCreswell.com, where you’ll get immediate access to a variety of free resources to help you take what you learn on the podcast and put it into action. And if you love what you’re hearing, be sure to rate, review, and follow the show wherever you listen to podcasts to ensure you never miss an episode. I’ll talk to you next week.
Melissa has so much to share as a designer and as a business owner, and I can't wait for you to listen to this conversation.
Welcome to The Interior Design Business CEO, the only show for designers who are ready to confidently run and grow their businesses without the stress and anxiety. If you're ready to develop a bigger vision for your interior design business, free up your time, and streamline your days for productivity and profit, you're in the right place.
I'm Desi Creswell, an award-winning interior designer and certified life and business coach. I help interior designers just like you stop feeling overwhelmed so they can build profitable businesses they love to run. Are you ready to confidently lead your business, clients, and projects? Let's go.
Hello designer, welcome back to the podcast. Today, I am very excited for our interview. We have another special guest. It is Melissa Oholendt of Oho Interiors. Welcome, Melissa. So glad to have you here. Can you say hello and let everyone know who you are?
Melissa Oholendt: Yes, I'm so happy to be here. Thank you for having me. My name is Melissa Oholendt, and I am the founder and design principal at Oho Interiors. We are based in Minnesota and Colorado, and we do highly custom luxury homes for our wonderful clients.
Desi: So you do have some very wonderful clients, and I'm sure we'll get into that and how you create those wonderful clients for your firm as we go. One of the things that I think is kind of fun here is you're going to share some really great things around developing relationships through your marketing, your selling, delivery. I've watched you over the years develop this, and we actually go pretty far back. I was trying to remember when that actually was in our personal timelines, but we originally met when you were teaching a photography course, and I think that this was when I was exploring blogging. I can't really remember, which is kind of indicative of how long ago that was.
So it's really cool to have you here as kind of like this full circle new iteration of ourselves, and just the amount that you've been able to accomplish with your firm and using your business skill set that you built in a previous business. I think that's one of the things that I think is so interesting is how we just continue to evolve as CEOs, and now you're a designer CEO, but all of that business strategy, ability to market your services has come with you into this business and I'm sure that has greatly influenced where you are today and you'll have so much to share with everyone who's listening.
Melissa: Yeah, absolutely. I feel like there's so much of our past histories and our, you know, the things that we learn along the ways that we really can involve in our business and can and should just because there's a skill set there for sure.
Desi: For sure. And I know one of the things we want to dive into is how creating this high level of trust with your buyer, your client. I'm sure that goes way back. And just how that high level of trust that you're able to create impacts the client experience and then also the outcomes that are happening in the business that you're such an example of. So we'll definitely talk about that too.
And you know what I just realized, you did not toot your own horn. You just got a huge, huge nod recently. I'm not going to let that pass us by. Hold on. We need to enter that into the bio that you were given. Share just what happened for you for everyone, so we can just celebrate before we dive in.
Melissa: Thank you for celebrating. I'm so bad at that. I'm sure all of us are, but I, we were, Oho was recently named one of House Beautiful's class of 2025 Next Wave designers, which was a huge honor, very, very unexpected, and something that we are still trying to figure out ways to celebrate because we're not great at celebrating. So thank you for letting me celebrate on your podcast with you.
Desi: Yes, congratulations. That is huge. And I do think that a huge part of that being that nomination and award is that you've done what we're talking about today, is create that client experience, is use your marketing skills through social media, etc., to create those wonderful projects, because you can be a wonderful designer. You can be very talented, and you have to have all the other pieces in order to create those eventual outcomes that are going to get you named in House Beautiful. So I'm glad we took a pause for that.
Melissa: Oh, thank you.
Desi: All right. So we talked a lot about this trust. I've been seeding that. Let's dive into it. Tell me a little bit more about how you and the firm at Oho start to create that trust with the client between you as the designer and you and the firm, even before they step into your inquiry process.
Melissa: Yeah, absolutely. So we, you know, and just to give you a little background too, as you alluded to, previous to having Oho and being a designer, I was a photographer for a decade and so that was, you know, obviously, someone's wedding day is one of the most intimate days of their entire lives, something that, you know, a lot of people pin a lot of hopes and dreams to. And so there, obviously, in that process, trying to kind of understand who these people were and really document who they were in a way that felt true to them. There is a trust-building process throughout kind of being a photographer.
And then, previous to that, I worked in finance, and we worked with high-net-worth individuals, and obviously, there's a lot of when there's a lot of money involved, there's also a lot of trust involved. And so this is something that has really been kind of instilled in me since the very beginning of my career.
And so at Oho, like from the very get-go, even when it was just me, I knew that was a crucial piece of the puzzle. And one of the only ways I think that in terms of having access to our clients before we know that they might be potential clients, really tends to be kind of our marketing and our advertising.
And for Oho, that really is based in a lot in Instagram. And so we have used Instagram in a way to really share who Oho is and who what we do, who we are, even just things about us personally that we want to kind of share as a trust-building exercise. And that wasn't, while I would love to claim that, like that was a really intentional thing that we were doing that from the get-go, just to build that trust. I would say that I probably could not have named that until we had a lot of people coming through our door.
And part of our, you know, our inquiry process is a phone call with me in which I kind of end the call by saying like, we know that this is a lot of money, and we want to be very mindful of that, and we know that from a trust perspective, we want to be building that trust with you. And time and time again, we would have people saying like, oh, I know exactly who you are. I trust you implicitly. I've watched you on Instagram for years. And so, probably after about the third or fourth person saying that, it started to kind of click in my brain that maybe what we were doing on Instagram actually really was building that trust.
It was allowing people to see who we are and what we do, and our personalities. And so they came into our inquiry process with an implicit trust because they already just understood who we were and the things that we would do for them without us having to have that full explanation in an inquiry call. So there was just much less lift that we were having to do to get people through the door and immediately into that trust process with them. So that is one of the like beginning ways that we kind of bake it into there, into our process.
And then once we, once someone has signed on as a client, then we are very, very intentional. I mean, that first meeting, I think, you know, all of us probably, everyone listening has that moment where we're like, hey, I'm going to ask you about your bathroom habits, and hopefully you're going to feel like you can trust me enough to be really honest about those things.
And that is something that with the first meeting, we are laying the groundwork for that trust to be built and to be had and that intimacy to be there so that by the time we're, you know, entering into the design process in general that like that trust has been building the whole time along those months of getting to know them.
Desi: I love that. That's really important, I think. And I want to know, I want to rewind a little bit. Once you had the awareness that, you know, you're getting that feedback from clients who were on social going, yeah, we really understand what you do, who you are. We're enrolled. Once you saw that, how did that impact what you did with your social media strategy going forward?
Melissa: Yeah, that's a great question. We, I would say that we've always been fairly intentional about our social media, but we did fairly recently, within the last six months, bring on someone to help kind of take our socials to the next level. And so part of the discussions that we have been having internally, while, you know, like previous to that, it was just me doing all of our socials and me with the, you know, the contribution of the team, they would send me their videos and their photos from the week and so I would have those to kind of use as content.
But really the basis of it was me kind of just sharing my life and sharing the life of what we do every day in efforts to kind of, you know, make it make sense for people because I think there is a little bit in this industry, especially if you're not a part of the industry, there is a little bit of this kind of cloud of mystery and this, you know, curtain that really doesn't get pulled back much on what designers do and it's such highly technical work and there's so many things that we do that never see the light of day. Just, you know, even things such as like cabinetry red lining or like even red lining our own internal specs and things like that just like never see the light of day, just because we're just too busy heads down doing things.
And so one of the things that when we started getting that feedback, one of the things that I wanted to do is really kind of share those bits of the puzzle for people is to help them understand like, okay, when you see on your invoice, and part of this was a kind of a sales strategy too, but when you see this on your invoice that like, hey, we spent two hours red lining, internally red lining specs before they were delivered to your contractor. Like, now you kind of understand what I was doing or what we were doing because I'm showing you on social media the process of us doing that.
And so we just kind of took a little bit of what we were doing and leaned in a little bit more to sharing a little bit more, to making sure that we were documenting the things that felt like, you know, traditionally they were kind of maybe labeled boring parts of the of the process, things that were like, our clients don't care that we're, you know, red lining things or that we are like out at the appliance store shopping for the like very particular dishwasher drawer that they want. Like they don't care about those things. But actually, I think they do.
I think that they want to see that those things are happening because I think it helps them understand and provides a level of value to what we do. In fact, I had a client say to me the other day that, like, I had no idea how many decisions went into a single room, but now I see it because now you share it on social media. And so I think our strategy really became a level of just sharing more and leaning in more to the daily processes of the stuff that we do just every day, and we've seen a lot of fruit from that. So.
Desi: Yeah, and I think one of the things I'm thinking about as you talk is there's a level of comfort that's established with you do a lot of video, which I think is amazing, and seeing sort of this congruency between who you are in real life and, and of course, this is like not you on a Saturday afternoon. But which I mean, I don't know, I haven't been to your house on a Saturday afternoon, but I'm guessing it's a little different than what you show on Instagram.
Melissa: It might be more leggings. Yeah. Yeah.
Desi: All the leggings. But I think there is that fluid nature of, okay, I get to know Melissa and the team through social media. And then when I meet her in person or over a Zoom call or talk to her on the phone, there is that same tone of voice. There is the same appearance. There's that kind of what you see is what you get. That's a really plain way to put it, but I think that really puts people at ease and there's no surprise there, which I know is another part of what you really pride yourselves on in the whole design process is helping people understand what to expect and then following through on your word, which I think would be a great segue into talking a little bit more about process because you've built this incredible level of trust through a digital platform essentially.
Now what? How do you keep that trust going and help that then inform what the process of working with you in this intimate capacity really be seamless and fruitful for everyone?
Melissa: Yeah. Yeah. So we have built out quite a bit of kind of internal, I want to call them safeguards. That's probably not the appropriate term, but we want to make sure that when our clients tell us something that they don't have to repeat themselves. And that is, you know, that is it's such a small thing and it's probably going to be different firm to firm. And inevitably, our clients are going to repeat themselves. It's just, you know, we're going to forget things and they'll have to be like, oh, I told I told you this one thing.
But we try to do some safeguards just to make sure that our clients always feel really seen and heard and that is something that is hugely, I mean, we talk about it all the time internally, ways that we can make them, you know, feel seen and heard because there is an implicit kind of like from a psychology perspective, there's an implicit trust when you feel known by someone, you immediately trust them unless they do something to break your trust, which we can talk about.
So we have built in these internal processes to make sure that we systemize how we are approaching our processes and our client projects to make sure that we're providing kind of an equilibrium of service across the board for every project. So it's not like, well, this team's really good at remembering, but this team really isn't good at remembering. Like we try to really systemize that.
And so one of the ways that we have been able to do that is that in our Asana, Asana is the program that we use to kind of project manage every project that we have. So in Asana, each project has kind of a separate project for I'm going to say project 14 times here, but within Asana, we have kind of different columns for each project.
And one of our project dashboard columns has an item in it that is called "Don't screw it up." Actually, there's two. There's one that is called "Don't screw it up" and then there's another one that is called "Moments of Delight." And so our "Don't screw it up" task really becomes this living element of each project in which we take information starting from the questionnaire that they fill out with us, and we pull things out of there that are like, okay, say they say that they hate the color blue. I don't know a single person who hates the color blue, but we're just going to use that as an example. But they hate the color blue, or they, their grandmother really loved floral wallpaper, so they hate it or they love it.
So things that they, information that they kind of give to us, even from the very basis of their questionnaire. And then that continues, that list continues to grow throughout every single meeting with them that we take those kind of bits of information that they drop for us because inevitably you're going to show them a bridge faucet and they're like, oh gosh, I hate having to use two handles, like a handle to turn on hot and a handle to turn on cold. I really just prefer, you know, one handle for the convenience of it, making sure that we're documenting those things so that by the time we get to design, we are so flushed out on in terms of like what they do and don't want that we can really curate our selections to things that they've already shared with us through the process.
Then our moments of delight little task really comes from the book Unreasonable Hospitality.
Desi: Oh, I loved that book.
Melissa: It is a game-changer.
Desi: Sorry to interrupt, but I just have to say everyone should go read it.
Melissa: 100%. Read it, read it every year. I listen to it every year on Audible because I like every time I pick up new nuggets, but Unreasonable Hospitality by Will Guidara is a game changer of a book and that was introduced to me by my friend Tiffany, who told this beautiful story, which I'll kind of go into in a minute, but she had in reading that book, one of Will's kind of foundational thing is providing moments of delight to our clients and being able to take the information that we already know about them, that they share with us willingly and turn that into something that they really feel known by.
And so we will document, you know, like opportunities for this. For example, we have a client right now who her and her husband love board games. Like our first meeting at their house, they have an entire wall, like an entire built-in, that is just full of board games. And so that feels like one of those like very integral and they like, you know, instead of having book club nights, they have board game nights. Like it's so charming and wonderful.
So this feels like one of those things that if we are at the end of the project and hopefully she's not listening to this podcast because she's going to get a sneak peek of her end of project gift, but at the end of a project, it's like if we can provide them with something that really makes them feel known, and obviously we're trying to do that throughout the entire process of a project, but we can take this little bit of information from them of like they love board games and we can go have a board game created that's specific to their family and gift it to them at the end of the project. Like how insane of a like just a beautiful moment is that for them in terms of like, we feel seen and heard, and our designers even noticed that we, you know, love board games and really went out of their way to create something for us.
And we can trickle this down in our projects like multiple ways. You know, for example, we have a client who her and her husband met at Notre Dame. And so we took the colors, you know, the colors of Notre Dame and we involved those colors into the tile work of their powder bathroom to say and then when we presented that project to them, it was calling that out of saying like, hey, we picked these tile colors because they are a nod to where you guys met on the Notre Dame campus and having that moment of them being like, oh, this is something that's so custom to who we are and something that also can provide a conversation point for them in their own homes. It really breeds that level of trust with our clients.
And so that moments of delight category is really meant for those moments that things that feel really crucial for us to remember and involve in their project in one way or another.
Desi: I love that. And I also think you're hitting on an important point of storytelling in your design process and your design presentations, because I do think, you know, we don't have to think about this as another huge thing that you have to go conquer. Now I've got to go figure out moments of delight in my business. I do think a lot of designers are having these thought processes when they're selecting things, but aren't necessarily communicating it or thinking about how they tell the story to get the emotional resonance for the client to buy into it and enter into the story with you. So I just want to call that out as a piece there of you're probably doing this already to some extent. So it's like turning up the dial, and I love all those examples.
You also said let's talk about what happens when things go wrong, right? Because you're doing all this work to delight them, to build the trust, have that strong connection with the client. And we also know that things do go wrong. We're humans, we miss the mark sometimes. So could you give an example of something that's happened and how you've navigated it, or if you have just a general philosophy around how to address when things go a little bit sideways?
Melissa: Yeah. Yeah, I can give a, I can give a real-life example to that. And just like you said, we are human, and these projects, I mean, if we think about the amount of hands that touch these projects, it's, I mean, it's immense. The fact that more things don't go wrong with each project is kind of a miracle, honestly.
So one of the situations that we encountered recently, where this really kind of got put to the test a little bit, is we did a beautiful project in Rochester. It was mostly furniture, but there were some construction finishes that we did. We installed like a full built-in, and we did a little bit obviously of painting and kind of electrical work here. But what we did is that the client had a gorgeous antique table, and it had, I mean, it was so beautiful. It had something like 14 leaves, so it could go from like tiny to an immense, a huge table. And so we were picking chairs that should go with this table, this existing table.
And one of the misses that we had on us is that we picked a finish for the chairs, but we no one ever double-checked that the chair finish matched or coordinated nicely with the existing table. So we ended up ordering chairs. We installed the chairs, well, actually, we did an install, the chairs were not in yet. And so we did an install, a whole photo shoot. We brought, you know, sub-chairs so that we could do a photo shoot for it. So the client saw a version of chairs and saw the, you know, the custom cushions that we had made for them, but we ended up taking those chairs that we used for the photo shoot back.
So then their chairs were delivered, and we get a very nice email from our client that's like, "Hey guys, I wanted to check in because the finish on the chairs just seems very gray. And maybe it's intentional, and maybe it's just I need to get used to it, and I'm so used to seeing the other chairs that you had in the space, but it just seems really gray." And she sent a photo, and I will tell you, the minute I saw the photo, I, like my throat dropped into my stomach because I was like, something's wrong here.
So of course, we went through our internal due diligence of checking like, okay, was this the correct finish? Did the vendor send the wrong finish? The chairs basically were picked up from our warehouse and dropped at the client's house. So we never really even got eyes on them like us fully to begin with. And so we just had this moment of like, where was the disconnect?
Well, we found out that the disconnect was with us. We never double-checked that the finish coordinated with the table. And so that could have been after this beautiful, wonderful project that went off without like any major hitches. We had this situation where we could have told the client like, "Hey, nope, those are the chairs. Like it is what it is." And like we went through the kind of the whole process of what it would take to return them and all the things, and of course, chairs were not returnable. And so, you know, we had this thing, they were custom made and they were it was a whole thing.
And so we had kind of an internal moment where we were like, this project went beautifully. This client is a wonderful client. We could say to them like, "Hey, yeah, this was a miss. Like here's going to be the cost to replace," or we take full responsibility for that because it was our miss and it was something that we should have double checked and we bear the burden of the full cost of replacement and to get rid of the chairs and all of the costs that are going to be incurred with the, you know, delivery and pickup and all of those things of the chairs.
And of course, for us, like doing the right thing is the obvious thing. And so we told the client, "We will cover all of this. Like we will give you a set of like our office set of chairs if you need," because of course, this happened over the holidays as well. We were like, we will give you our office set of chairs if you need a set of chairs to get you through the holidays.
Like and so we handled it the way in that felt like the best way to not lose the client trust, honestly, because we knew that if we served this client well, the likelihood that they would stay with us for their next renovation project was pretty high. Even if that wasn't the case, the right thing to do is really to serve the client and to make sure that like we are covering our own mistakes financially.
And so we did the thing where it we needed to, we made a big mistake. We could have lost a lot of client trust there. And instead of, you know, kind of putting the burden back on the client, we chose to assume all the financial responsibility of that, and that really did affect our bottom line on that project significantly, but it was the right thing to do and the right thing to create, you know, keep that client trust for the next project. So.
Desi: Yeah, absolutely. I think often when we make a mistake or we're encountering someone else who's made a mistake, the way that they respond, that flavors everything to come. I think in general, we're all pretty understanding people that things do happen. And I think just even acknowledging or it goes back to that feeling seen of, yes, this was a mistake, and it's a really crummy mistake at a bad time of year, and we're sorry and we're going to make it right. As opposed to, you know, when you try and talk to somebody about maybe something that hasn't gone quite as you had hoped, and they try and negate your experience. That feels awful.
And so, you know, I'm thinking of your phrase of moments of delight even here. Of course, these aren't the moments of delight that we plan, and they probably wouldn't call it delightful either, but it's like, how do we turn that bag of lemons into the lemonade and have it be something that, you know, the relationship really can be stronger going forward because of how you navigated that situation.
Melissa: I think we've all encountered a situation with like a bigger vendor of some kind, or even things in our personal life. Like a bad experience with Airbnb or Uber or something, where you kind of feel like you have to fight to justify what you're asking for in return, and that sours the experience.
When you have to ask for someone to make it right for you, that kind of sours the experience and makes the trust just like a chink in the armor of the trust, which is for any project is going to be, you know, for us, thankfully that happened on the, I mean, thankfully, I don't know if that's the word the term, but it happened on the south end of the project. And so it was it was a pretty easy thing for us to say like the project went really swimmingly otherwise, and so we can step in and take care of this like we should because it's our responsibility. But not having them to have to ask for it feels like the best way to serve our clients is to immediately swoop in and overgive instead of having them be like, well, could you do this thing?
Before there is even an ask, we're going to come in and say we're going to make it right. We will do what needs to happen to make this right. That feels like the only way to save that chink in the armor of trust in that situation is to come in and overdeliver before they even have a moment to ask like for something in return.
Desi: For sure. And I think it ultimately feels best for you, too, in terms of the values that you want to be carrying out as a person and as a business.
Melissa: Yeah, for sure.
Desi: Well, thank you for sharing that. One of the things that I always hope to do through this podcast is really normalize the designer experience. I think, you know, we're all a bunch of perfectionists running around, right? Or I always like to say people with perfectionistic tendencies. It's not an identity. We can evolve. And we like to think that nothing will ever go wrong. And so I think it's good to just be like, yep, things go wrong, and we make it through, and we can be better business owners because of it. So I appreciate that honesty in sharing the story.
Melissa: Of course. To be really honest with you, and this is kind of my mission in life in general, is to add that level of vulnerability to things because truly, there are numerous ways in which we can lose our clients' trust throughout the process of a project, and, really, like you said, the only thing that saves that is how we respond. So.
Desi: Well, was there anything else that you wanted to share in terms of building client trust through process, through your marketing, through the way that you deliver that we didn't touch on that you think would be important to share?
Melissa: There's so many, I feel like all of us, and I did this, and I still find myself doing this at times. There's no systemized way for us to run our business, and so oftentimes we're kind of searching for what could be the best way and what are the different options. I think the biggest thing that I have found is that being true to who we are individually and being true to how we want our businesses to run and how we want to interact with our clients has to be the foundation of all of these decisions.
So if you were to look at, you know, the way Oho does things and be like, okay, I'm going to take every single bit of that process and put it into my client process. The likelihood that you would have, you know, immense success is pretty slim just because we have catered our process because we know our the archetype of our client so intimately, we know what our business, we want our business to look like, and we know how, honestly, we want our business to be run.
So those all of those things kind of inform all of those decisions. And I think that is the work that every designer needs to be doing on their side, just to make sure like, I mean, maybe you do take little bits and pieces of other people's processes, just make sure that they feel like they are a natural fit for who you are authentically, because clients will sniff that out. We all can. We all can sniff out inauthenticity like bloodhounds, and so I would just encourage people to make sure that they're really doing things that are authentic to them.
Desi: Okay. Yes. Yes, yes, yes. That was where this whole summer series started, too was with an episode on there is no right way and so you've summed that up beautifully, as we're the last interview kind of rolling out of the Summer School, and so I couldn't have asked you to say that better. So thank you.
Melissa: Oh, good. Nailed it.
Desi: I love that. I've talked to so many designers who like make themselves wrong for not wanting to do it a particular way that they've been told is the right way, and so that was just a beautiful, beautiful summary of all of that through your own words. So thank you.
As we wrap up, I've been playing around a little bit with this question, and I'd love to hear what your thought is on it. What does success mean to you as a designer CEO?
Melissa: I've actually, I'm glad you asked this question. I've thought about this so, so much lately. I feel like for me personally, at this point in my business, and I think I'm always redefining what success looks like, but I think at this point, it really is freedom and the freedom to make the decision that may be not the one that feels like the most right in the moment, but saying like, hey, my daughter has back to school night on Friday and instead of, you know, working those extra three hours on a Friday afternoon, I'm going to peace out and I'm going to go spend time with my family and we're going to take her to ice cream afterwards and I'm going to get as much work done in that time as I can.
Having a running a successful business at this point for me means freedom because I have not always had that. I've I've had multiple years where it's felt like if I take three hours away from my business, it's going to fall apart or something's going to happen that, you know, an emergency is going to come up that I won't be able to address and then a contractor is going to make a decision on their own, which tends to not be my favorite thing in the world. So having success really for me comes down to, at this point, freedom for sure.
Desi: Yeah, totally. I love it. Well, thank you, Melissa. It's been amazing having you here. You've shared so many things that I imagine this is going to be one people need to I was about to say rewind. Okay. Yeah. Hit the backward little circle back 30, back 30. Wait, what did she say? Okay.
Melissa: I love that.
Desi: All right. Aside from listening to this episode again, where can people find you online?
Melissa: Yeah, we are very prevalent online. So you can find us on Instagram at Oho Interiors. That is probably the best place, or on our website at ohointeriors.com.
Desi: All right. Everybody, go check her out. And I'll be back next week with a brand new episode. I'll be kind of giving the round out of the CEO Summer School series. So make sure you're subscribed to the show so that you're here for that. And until then, I'm wishing you a beautiful week.
Thanks for joining me for this week's episode of The Interior Design Business CEO. If you want more tips, tools and strategies visit DesiCreswell.com, where you’ll get immediate access to a variety of free resources to help you take what you learn on the podcast and put it into action. And if you love what you’re hearing, be sure to rate, review, and follow the show wherever you listen to podcasts to ensure you never miss an episode. I’ll talk to you next week.
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