The most successful companies do a few things extremely well. The Custom Niche is specifically designed for interior designers who want to identify, communicate, and leverage their unique abilities to grow their business.


In a marketplace full of options, being specific about who you are and who you do it for is one of the best ways to build credibility, confidence, and connection with potential clients. Think about it, when a brand speaks directly to you, doesn't it make it so easy to say "yes, that is for me"? Let's create the same experience for your dream clients. With The Custom Niche I will personally guide you through my proven process to craft a brand that lets your unique expertise shine while calling in the clients you most want to serve.

I've designed The Custom Niche process around four powerful coaching sessions where we work together one-on-one. Between sessions I'll provide you with writing prompts for additional discovery and you'll even have full email access to me throughout the entire process. At the end of our work together I will produce a creative brief outlining your positioning statement, ideal client, and brand-specific language. Here are just a few ways you can utilize this invaluable document as you grow your brand and your business.

Start or update your website to build credibility and showcase your unique process and style.
+ Create newsletter, social media, and blog content to inform, foster connection, and inspire your potential clients into action.
+ Assess whether a project inquiry aligns with your overall business vision and goals. You'll know when to say yes and when to say no.
+ Utilize specific language to create clear, consistent messaging to let your dream clients know that you're the perfect fit for them.
+ Tailor your selling and design process to speak directly to your ideal client's interests and values.

Session 1: Brand & Business Visioning
We start with a brand visioning session to narrow in on your ideal client and project type. We'll also dive into what your ideal business looks like as this is an essential part of how you serve your interior design clients. This is your chance to dream big without getting bogged down in the "how." If you don't define it, you can't begin to create it.

Session 2: The Before & After Process
Together we flush out and narrow down the ideas from Session 1 to create a cohesive story that tells potential clients who you are, what you do, and how you do it. We will identify your client's "before and after" and why you are the perfect interior designer to lead the transformation.

Session 3: Attracting Your Ideal Client
Now that we know where you want to go, the next step is to define how to reach your target market. We'll also identify obstacles that might get in your way and develop strategies to get you off and running.

Session 4: Website Review & Wrap Up
During our final session we will take a look at your website to see how this new, clear vision can be implemented through one of your greatest assets. This includes a review of messaging, showcased project work, and your overall brand aesthetic.

Ready to get started?

Schedule your free 3o-minute mini session.